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Digital transformation applied to business processes.

I build and implement digital solutions for businesses and entrepreneurs.

Aurel Drăgan · Forward Deployed Engineer

An engineer who works alongside your team, with the data and processes you already have, and builds things with real impact.

  • I optimize the real process, for the people who do the work.
  • I digitize, optimize and adapt repetitive processes that are costly or tedious.
  • I don’t just build: I provide the support and guidance it takes for people to start using the solutions.
I’d like a one-hour conversation

The conversation is free. I reply personally on WhatsApp, Viber or Telegram.

A few recent results

  • −70%

    monthly external costs for marketing and the website

    NeoComputer

  • 16 s → 3 s

    average phone wait at the Call Center

    Medpark

  • 10.4 → 1.8

    average position in Google, in the latest measured period

    Radial Plus

How I work

First I see the real process, with the people who do the work. Then we build together.

The rules

  • One client per niche.It is an ethical rule, and I say it from the start.
  • On the ground first, with the people who do the work.
  • I don’t digitize chaos.Some processes also need changes to the workflow.

The steps

  1. We talk for an hour, at no cost.

    Online or in person.

  2. I come back with an idea, an implementation plan and an estimate.

  3. I build, adapt or optimize the software inside the company, together with the people who will use it.

  4. I train the people and make adjustments.

    Maintenance, if needed, comes under a separate contract.

Answers on price, data and contracts

Latest results

The figures are measured at the client, before and after. The source is written under each figure. Where it is an estimate, it says “estimate”.

NeoComputer

IT retail, online and in-store sales, Moldova · over 30 employees · since 2025 · Fractional CTO

−70%

monthly external costs for SEO, marketing and website development

Source: vendor invoices and Google Ads reports · estimate

  • Four vendors worked separately, and each saw only its own part.

    I took over the whole flow. External costs fell about threefold, my fee included.

  • The website took more than 10 seconds to load.

    I improved the website, module by module. The PageSpeed score rose from 12 to 95.

  • The ads brought in orders without profit.

    I rebuilt the Google Ads strategy, relying also on a few purpose-built BI and analytics tools. With the budget saved, I added new promotion channels.

  • Adding a new product to the website took half an hour.

    Now purpose-built software adds products automatically and generates the content for SEO, GEO and AEO.

  • There was no system for managing deliveries.

    I set up a CRM for orders and deliveries and an app for each driver.

In the latest measured quarter, sales grew by 15%, in 2026, a year of crisis for IT retail.

The numbers, before and after
What was measuredBeforeAfterSource
monthly external costs for SEO, marketing and website development0%−70%vendor invoices and Google Ads reports · estimate
sales, in the latest measured quarter, in 2026, a year of crisis for IT retail0%+15%quarterly sales
products added to the website in 30 minutes of work1 product200 productsthe store’s content workflow
the website’s PageSpeed score1295PageSpeed Insights

Medpark

Medpark International Hospital, Chișinău · the largest private multidisciplinary hospital in Moldova · since September 2025 · Digital Transformation Manager, B2B contract

3 s

average waiting time at the Call Center, March 2026 compared with the 2025 average

Source: the Call Center’s internal reports

  • In 2025, the average wait on the phone was 16 seconds.

    In March 2026 it was 3 seconds, with a different, customized PBX and two tools built in-house.

  • Nobody measured how many calls were answered in under 20 seconds.

    Now it is measured: 95%. The usual benchmark for a call center is 80%.

  • Reports and KPIs took a few hours a week.

    Now they take a few seconds a month (estimate). The reports are generated automatically.

None of this would have worked without the colleagues at the Call Center.

The numbers, before and after
What was measuredBeforeAfterSource
average waiting time at the Call Center, March 2026 compared with the 2025 average16 s3 sthe Call Center’s internal reports
calls answered in under 20 seconds (the usual benchmark for a call center is 80%)not measured95%the Call Center’s internal reports
time spent on the Call Center’s reports and KPIsa few hours a weeka few seconds a monththe Call Center’s internal reports · estimate

Also at Medpark

  • The hospital’s rating on Google: from 3.7 to 4.5 in one year. The medical care was good before too. Together with the team, we found ways for the patients’ voice to get there.
  • Through the mobile app, 5 times more appointments are made.
  • Other processes: oncology patient management software, internal HRM, sales BI, information displays, the internal communication platform.

To be continued…

US law firm

Toxic exposure injury litigation · name not disclosed · 2018–2025 · Tech Solutions Consultant & Marketing Coordinator, remote

under a minute

exposure research for a new case, from the work history to the full report

Source: the firm’s internal tool · estimate

  • The firm needed new leads.

    I worked on websites, SEO and campaigns with budgets of more than 3 million dollars a year.

  • Researching a new case took weeks and cost tens of thousands of dollars.

    I brought together more than 40 sources, going back to 1902, in different formats, including paper. I digitized them and built a system that delivers the exposure and litigation report in under a minute.

The numbers, before and after
What was measuredBeforeAfterSource
exposure research for a new case, from the work history to the full reportweeksunder a minutethe firm’s internal tool · estimate
exposure sites from every US state, with data from 1902 onward, in one searchable database0tens of thousandsthe firm’s internal tool

Radial Plus

Concrete, precast and paving manufacturer, Moldova · one of the largest manufacturers in the country · two-month project · independent consultant

1.8

average position in Google for the plant’s products, in the latest measured period (from page two to page one)

Source: Google Search Console

  • The website had dropped to page two in Google. Its average position was 10.4.

    I fixed the technical side and the search side, keeping the website’s look.

In the latest measured period, the average position was 1.8. Clicks from Google grew by 80% in six months.

The numbers, before and after
What was measuredBeforeAfterSource
average position in Google for the plant’s products, in the latest measured period (from page two to page one)10.41.8Google Search Console
clicks from Google Search, six months after the rebuild (more requests and calls from online)100%180%Google Search Console

About me

Digital transformation specialist with more than 15 years in IT, digital marketing and operations.

Portrait of Aurel Drăgan, Forward Deployed Engineer at Drăgan Digital

Aurel Drăgan

Digital Transformation Manager at Medpark International Hospital · Drăgan Digital

For 13 years I worked only with companies outside Moldova: in the US, the UK and Romania, with clients from all over the world. Since 2025 I have led the digital transformation at Medpark International Hospital.

Areas of expertise

  • IT infrastructure and digital transformation
  • Business process automation
  • CRM implementation and customer relations
  • Product and project management
  • Digital marketing and customer acquisition
  • Team leadership

I work well where things change fast. I connect the technical team with the business side and measure the result in numbers. I enjoy automation and long-term collaborations.

The first conversation is free

We talk for an hour about your company: what you want to achieve and where time or money is lost. Then I come back with how I see the situation.