# Aurel Drăgan · Drăgan Digital

> Digital transformation applied to business processes. I build and implement digital solutions for businesses and entrepreneurs.

**Aurel Drăgan · Forward Deployed Engineer**

An engineer who works alongside your team, with the data and processes you already have, and builds things with real impact.

- I optimize the real process, for the people who do the work.
- I digitize, optimize and adapt repetitive processes that are costly or tedious.
- I don’t just build: I provide the support and guidance it takes for people to start using the solutions.

The conversation is free. I reply personally on WhatsApp, Viber or Telegram.

https://dragandigital.md/en/ · Updated: October 27, 2026

## Results measured at clients

- **−70%** monthly external costs for marketing and the website ([NeoComputer](https://dragandigital.md/en/#neocomputer))
- **16 s → 3 s** average phone wait at the Call Center ([Medpark](https://dragandigital.md/en/#medpark))
- **10.4 → 1.8** average position in Google, in the latest measured period ([Radial Plus](https://dragandigital.md/en/#radial-plus))

## How I work

First I see the real process, with the people who do the work. Then we build together.

### The rules

- One client per niche. It is an ethical rule, and I say it from the start.
- On the ground first, with the people who do the work.
- I don’t digitize chaos. Some processes also need changes to the workflow.

### The steps

1. We talk for an hour, at no cost. Online or in person.
2. I come back with an idea, an implementation plan and an estimate.
3. I build, adapt or optimize the software inside the company, together with the people who will use it.
4. I train the people and make adjustments. Maintenance, if needed, comes under a separate contract.

## Latest results

The figures are measured at the client, before and after. The source is written under each figure. Where it is an estimate, it says “estimate”.

### NeoComputer

IT retail, online and in-store sales, Moldova · over 30 employees · since 2025 · Fractional CTO

- **Problem:** Four vendors worked separately, and each saw only its own part.
  **What I did:** I took over the whole flow. External costs fell about threefold, my fee included.
- **Problem:** The website took more than 10 seconds to load.
  **What I did:** I improved the website, module by module. The PageSpeed score rose from 12 to 95.
- **Problem:** The ads brought in orders without profit.
  **What I did:** I rebuilt the Google Ads strategy, relying also on a few purpose-built BI and analytics tools. With the budget saved, I added new promotion channels.
- **Problem:** Adding a new product to the website took half an hour.
  **What I did:** Now purpose-built software adds products automatically and generates the content for SEO, GEO and AEO.
- **Problem:** There was no system for managing deliveries.
  **What I did:** I set up a CRM for orders and deliveries and an app for each driver.

In the latest measured quarter, sales grew by 15%, in 2026, a year of crisis for IT retail.

**The numbers, before and after**

| What was measured | Before | After | Source |
| --- | --- | --- | --- |
| monthly external costs for SEO, marketing and website development | 0% | −70% | vendor invoices and Google Ads reports · estimate |
| sales, in the latest measured quarter, in 2026, a year of crisis for IT retail | 0% | +15% | quarterly sales |
| products added to the website in 30 minutes of work | 1 product | 200 products | the store’s content workflow |
| the website’s PageSpeed score | 12 | 95 | PageSpeed Insights |

### Medpark

Medpark International Hospital, Chișinău · the largest private multidisciplinary hospital in Moldova · since September 2025 · Digital Transformation Manager, B2B contract

- **Problem:** In 2025, the average wait on the phone was 16 seconds.
  **What I did:** In March 2026 it was 3 seconds, with a different, customized PBX and two tools built in-house.
- **Problem:** Nobody measured how many calls were answered in under 20 seconds.
  **What I did:** Now it is measured: 95%. The usual benchmark for a call center is 80%.
- **Problem:** Reports and KPIs took a few hours a week.
  **What I did:** Now they take a few seconds a month (estimate). The reports are generated automatically.

None of this would have worked without the colleagues at the Call Center.

**The numbers, before and after**

| What was measured | Before | After | Source |
| --- | --- | --- | --- |
| average waiting time at the Call Center, March 2026 compared with the 2025 average | 16 s | 3 s | the Call Center’s internal reports |
| calls answered in under 20 seconds (the usual benchmark for a call center is 80%) | not measured | 95% | the Call Center’s internal reports |
| time spent on the Call Center’s reports and KPIs | a few hours a week | a few seconds a month | the Call Center’s internal reports · estimate |

#### Also at Medpark

- The hospital’s rating on Google: from 3.7 to 4.5 in one year. The medical care was good before too. Together with the team, we found ways for the patients’ voice to get there.
- Through the mobile app, 5 times more appointments are made.
- Other processes: oncology patient management software, internal HRM, sales BI, information displays, the internal communication platform.

To be continued…

### US law firm

Toxic exposure injury litigation · name not disclosed · 2018–2025 · Tech Solutions Consultant & Marketing Coordinator, remote

- **Problem:** The firm needed new leads.
  **What I did:** I worked on websites, SEO and campaigns with budgets of more than 3 million dollars a year.
- **Problem:** Researching a new case took weeks and cost tens of thousands of dollars.
  **What I did:** I brought together more than 40 sources, going back to 1902, in different formats, including paper. I digitized them and built a system that delivers the exposure and litigation report in under a minute.

**The numbers, before and after**

| What was measured | Before | After | Source |
| --- | --- | --- | --- |
| exposure research for a new case, from the work history to the full report | weeks | under a minute | the firm’s internal tool · estimate |
| exposure sites from every US state, with data from 1902 onward, in one searchable database | 0 | tens of thousands | the firm’s internal tool |

### Radial Plus

Concrete, precast and paving manufacturer, Moldova · one of the largest manufacturers in the country · two-month project · independent consultant

- **Problem:** The website had dropped to page two in Google. Its average position was 10.4.
  **What I did:** I fixed the technical side and the search side, keeping the website’s look.

In the latest measured period, the average position was 1.8. Clicks from Google grew by 80% in six months.

**The numbers, before and after**

| What was measured | Before | After | Source |
| --- | --- | --- | --- |
| average position in Google for the plant’s products, in the latest measured period (from page two to page one) | 10.4 | 1.8 | Google Search Console |
| clicks from Google Search, six months after the rebuild (more requests and calls from online) | 100% | 180% | Google Search Console |

## About me

Digital transformation specialist with more than 15 years in IT, digital marketing and operations.

### Aurel Drăgan

Digital Transformation Manager at Medpark International Hospital · Drăgan Digital

For 13 years I worked only with companies outside Moldova: in the US, the UK and Romania, with clients from all over the world. Since 2025 I have led the digital transformation at Medpark International Hospital.

#### Areas of expertise

- IT infrastructure and digital transformation
- Business process automation
- CRM implementation and customer relations
- Product and project management
- Digital marketing and customer acquisition
- Team leadership

I work well where things change fast. I connect the technical team with the business side and measure the result in numbers. I enjoy automation and long-term collaborations.

## Questions and answers

https://dragandigital.md/en/questions/

### About me

#### Who is Aurel Drăgan?

I am Aurel Drăgan, a digital transformation specialist with more than 15 years in IT, digital marketing and operations. As a Forward Deployed Engineer, I work alongside a company’s team, with the data and processes it already has, and build things with real impact. For 13 years I worked only with companies outside Moldova. Since 2025 I have led the digital transformation at Medpark International Hospital. Drăgan Digital is the name I work under with other companies. I am based in Chișinău, Moldova.

#### What does a Forward Deployed Engineer do?

A Forward Deployed Engineer (FDE) is an engineer who works inside a company, alongside its team, with the data and processes it already has. That is how I work. First I see the real process, with the people who do the work. Then I build software or bring in AI where the work becomes more efficient at a low cost, together with the people who will use it. At the end I train them and adjust the software once it starts working.

#### What does digital transformation applied to business processes mean?

Digital transformation applied to business processes means I take one concrete process in the company, for example orders, deliveries or reports, and rebuild it so it needs less manual work. The software takes over the repetitive, tedious work. People are left with time for work that adds value.

#### How is this different from an agency or a software vendor?

Unlike an agency or a software vendor, I am responsible for the whole process, from the idea to the figure in the report. A vendor usually sees only its own part: the website, the ads or the software. At NeoComputer, four vendors worked separately. I took over the whole flow, and external costs fell about threefold, my fee included. I don’t come with a template. I start from what already works in the company.

### How I work

#### How does working together start?

Working together starts with a message on WhatsApp, Viber or Telegram. I reply personally. Then we work in four steps:

1. We talk for an hour, at no cost, online or in person: what you want to achieve and where time or money is lost.
2. I come back with an idea, an implementation plan and an estimate. If I need more information, I ask.
3. I build, adapt or optimize the software inside the company, together with the people who will use it.
4. I train the people and make adjustments. Maintenance, if needed, comes under a separate contract.

#### What companies does Aurel Drăgan work with?

I work with companies of any size, in Moldova, Romania or other countries. Someone caught inside a problem often does not even see it. That is why it takes someone from outside. Among the companies I have worked with: an IT retailer, a private hospital, a US law firm and a concrete manufacturer. I work in Romanian, Russian and English. The first conversation can be online, and I do the analysis on site.

#### How soon do you see results?

How soon the first results come depends on the process. I work as fast as possible: some things take a few days, others a few brainstorming sessions with the owners and the people who will use them. At Radial Plus, the project took two months, and clicks from Google grew by 80% in about six months. I joined Medpark in September 2025, and in March 2026 the average wait at the Call Center was 3 seconds, compared with 16 seconds in 2025.

#### What does “I don’t digitize chaos” mean?

“I don’t digitize chaos” means I don’t automate a messy process as it is. First I see it on the ground, with the person or team who does the work day to day. Some processes also need changes to the workflow, and only then comes the software. I respect what exists: if a process looks wrong from the outside, there is usually a reason, and the company grew with it. A solution that is good in general can harm a specific company. That is why I build on what already works.

#### Where does Aurel Drăgan use AI?

I use AI only where it speeds up the work and costs little. At NeoComputer, purpose-built software with AI and rules adds products to the website and generates the content for SEO, GEO and AEO: 200 products in 30 minutes of work. At the US law firm, back before ChatGPT, I used AI and classic data processing to build a system that joins more than 40 data sources. The report for a new case comes out in under a minute.

### Money, contract and data

#### How much does a project cost?

The price of a project depends on the process, and we discuss it face to face, once I understand the problem. The first conversation, one hour long, costs nothing. After it I come back with an idea, an implementation plan and an estimate. You weigh the estimate against what the company saves: lower running costs or people’s time, freed for work that adds value. We sign a contract and an NDA from the start. Payments are transparent.

#### What happens to the company’s data?

Your company’s data stays confidential. We sign a contract and an NDA before I start work, and what I learn at one client never reaches another. I work with one client per niche: your direct competitor is turned down right away. It is an ethical rule, and I say it from the start. On the website I publish only percentages about clients, with no amounts and no internal information. A client’s name does not appear if the contract says so.

#### Who owns the software you build?

The software belongs to your company. The code, the data and the documentation stay with the company. What I build for one client never goes to another, not even if I am offered money for it. I can also sign exclusivity. I train the people who use the software and adjust it once it starts working. Maintenance, if needed, comes under a separate contract, short or long term.

## The first conversation is free

We talk for an hour about your company: what you want to achieve and where time or money is lost. Then I come back with how I see the situation.

- WhatsApp: +373 69 296 968 (https://wa.me/37369296968)
- Viber: +373 69 296 968
- Telegram: @draganse (https://t.me/draganse)
- Email: contact@dragandigital.md
- LinkedIn: https://www.linkedin.com/in/aurel-dragan-dts/
- Chișinău, Moldova

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